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Pure Gold Jewellers
Pure Gold Jewellers is an Indian Jewellery group established first in 1989. Pure Gold Jewellers ever since has become one of the biggest sellers and manufacturers of jewellery in Dubai, in the Middle East and in India. With their great marketing strategy, Pure Gold Jewellers was lucky to be able to gain attention at an already crowded market in Dubai, thanks to their quality and to their ultimate will in order to sell the best quality for the public.


Pure Gold Jewellers is a family company. The leaders are father and son of the Indian Merchant family who did not stop in these last twenty years in order to become one of the best. Today, Pure Gold Jewellers has about twenty shops only in Dubai and several outlets all over the Middle East, with the sole exception of Saudi Arabia where the chain will open its next store in the future. The leader of the group Mr. Firoz G. Merchant was already a prominent jeweller with high experience in the bullion making and trading business, when he decided to open his first shop in 1989. As of today, the group has over 1500 workers and 3 main factories in India and in China. Today the Pure Gold Jewellers is expanding also toward the real estate and fashion items retail in Dubai and all over the Middle East. Pure Gold Jewellers was also among the first Dubai Jewelleries ever earning the ISO Certificate and were awarded with the quality awards by the Sheikh of Dubai in 2008, 2009 and in 2010.

Pure Gold Jewellers offer various jewellery brands exclusively which are made of the finest gold, white gold and coloured gold. Their diamonds and coloured gemstone jewellery is regarded among the best quality jewellery in Dubai. The Pure Gold Jewellers offers 15 different collections, which totally cover the jewellery market. They have specific collections, wedding collections with the Bridal, Eternity, Omri and Now and Forever collections, they offer quality colourful jewellery in their Mosaico, Murano collections, their Oystra collection contain their quality pearl jewellery, and you can even find great baby jewellery in the Baby Bling collection, which is highly popular in Dubai and in India. The finest diamond collections you can find in their Pure Diamonds, Pure Sparkle, and Solitaire and Trillium collections. The finest quality gold jewellery they offer in their 22K Gold collection. The only segment Pure Gold Jewellers does not deal with is the men’s jewellery.

Pure Gold Jewellers also offer great guarantees along with their quality pieces, such as certificate of origin (plus diamond certificate when it comes to diamond jewellery). They also offer lifetime exchange and lifetime free repair for all of their jewellery, which is a great unique feature.


Pure Gold Jewellers also offer several discounts from their goods, all the time, from different collections. On their website, there is chance for you to look at and even to buy their jewellery online. In Dubai, Pure Gold Jewellers have shops in all the most important destinations, in the Dubai Gold Souk, in almost all of the shopping malls and in several hotels.
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